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8.19 - Research Journey Roles Means of Inquiry Ways of...

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Research Journey Roles & Means of Inquiry Ways of Knowing Personal experience o Stuff you have done over and over again, you know the outcome o Because of personal experience, you know how situations play out Intuition o You think it will happen a certain way deep down inside, it’s never been tested and you’re not sure o You can then create knowledge for others after you do it Authority o Someone very important told you that something is true and you believe it and think it to be the truth Appeal to tradition, custom, faith o Beliefs Magic, superstition o Less used There are things out there that people think about but don’t know Research Defined Definition of research: Controlled, objective, systematic (scientific) gathering of information to describe and understand the situation to help PR professionals understand the situation/problem/opportunity, plan strategies, implement and assess programs and campaigns
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