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Unformatted text preview: o Do not mix methods: cant do a pen & paper and online version of the same research project Types of Survey Research Political polls pulse of public opinion Evaluation research program o Formative before HUGELY IMPORTANT IN PR! RPIE research, planning, implementation, evaluation Research begins and ends the campaign process o Summative after o Need analysis what would you like? o Audit and organize feedback survey Market research evaluating product and levels of consumption o Readership survey o Audience ratings...
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- Fall '09