Unformatted text preview: o Do not mix methods: can’t do a pen & paper and online version of the same research project Types of Survey Research • Political polls – pulse of public opinion • Evaluation research – program o Formative – before HUGELY IMPORTANT IN PR! RPIE – research, planning, implementation, evaluation • Research begins and ends the campaign process o Summative – after o Need analysis – what would you like? o Audit and organize feedback survey • Market research – evaluating product and levels of consumption o Readership survey o Audience ratings...
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- Fall '09
- Opinion poll, organize feedback survey, self-report o Problem