9.30 - Surveys Most surveys are done at one time But, there...

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Surveys Most surveys are done at one time But, there are also longitudinal design survey that look at changes over time Longitudinal Design Trend – two or more points in time (documented at T1 and T2) o Studying one topic several times over a time-period with different people o Ex. Agenda-setting theory research, conducts the same survey every month to ask “what is the most important issue facing Americans?” Cohort – specific subgroups over time o Studying one topic over time with one specific group, but possibly/likely different people o Ex. Looking at every incoming freshman class for a specific topic Panel – same people over time o Studying one person several times throughout a time period o Biggest problem: Panel attrition – when people dropout of a study o Ex. Twin studies and how they grow together/apart over time Process of Creating a Survey Determine what you need to know Identify variables (demographics, constructs) o Demographic variables are about the person taking the test, but relating to the topic
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This note was uploaded on 03/17/2010 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at University of Georgia Athens.

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9.30 - Surveys Most surveys are done at one time But, there...

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