10.2 - Survey When you know who has taken the survey, it is...

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Unformatted text preview: Survey When you know who has taken the survey, it is a confidential survey When you dont know who has taken the survey, it is an anonymous survey Selectivity statements refers to the statement you put in recruitment material that tells someone why he/she was selected to participate in the study o The use of selectivity statements has been proven to increase response rate Administering Phone Mail o Really expensive Online o Very cheap o Lots of barriers Researcher administered o Ex. Mall-intercept Response Rate Response rate is the percentage of people who were given the survey who actually took it Only calculated with probability samples Paper and pencil strives for 60% Way you deploy survey can influence rate How many did you send to? How many were valid (not returned)? How many were completed? (Y) o Sent returned = X o Y/X = response rate If you have no way of knowing how many people were given the opportunity to take the survey (like with...
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This note was uploaded on 03/17/2010 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at University of Georgia Athens.

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10.2 - Survey When you know who has taken the survey, it is...

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