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10.2 - Survey When you know who has taken the survey it is...

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Survey When you know who has taken the survey, it is a confidential survey When you don’t know who has taken the survey, it is an anonymous survey Selectivity statements – refers to the statement you put in recruitment material that tells someone why he/she was selected to participate in the study o The use of selectivity statements has been proven to increase response rate Administering Phone Mail o Really expensive Online o Very cheap o Lots of barriers Researcher administered o Ex. Mall-intercept Response Rate Response rate is the percentage of people who were given the survey who actually took it Only calculated with probability samples Paper and pencil strives for 60% Way you deploy survey can influence rate How many did you send to? How many were valid (not returned)? How many were completed? (Y) o Sent – returned = X o Y/X = response rate
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