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Unformatted text preview: So how do you do it? • Create definitions o Define what should be coded (inclusion statement) o Define what should be excluded (exclusion statement) o Define categories (each variable in code book) • Train coders • Assess inter-coder reliability Practice: Media Scanning • In real life PR jobs, we use clips • Create Google Alerts • Published articles – Lexis-Nexis • Scan Google news for informal content analysis • Blogs – IceRocket, Addictomatic • Twitter – TweetScan, search.twitter.com • Other social media monitoring tools Formal Steps from Kaid 1. Formulate RQs & hypos 2. Select sample 3. Define categories 4. Outline coding process, train coders 5. Implement coding process 6. Determine reliability and validity 7. Analyze results...
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This note was uploaded on 03/17/2010 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at UGA.
- Fall '09