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Unformatted text preview: So how do you do it? Create definitions o Define what should be coded (inclusion statement) o Define what should be excluded (exclusion statement) o Define categories (each variable in code book) Train coders Assess inter-coder reliability Practice: Media Scanning In real life PR jobs, we use clips Create Google Alerts Published articles Lexis-Nexis Scan Google news for informal content analysis Blogs IceRocket, Addictomatic Twitter TweetScan, search.twitter.com Other social media monitoring tools Formal Steps from Kaid 1. Formulate RQs & hypos 2. Select sample 3. Define categories 4. Outline coding process, train coders 5. Implement coding process 6. Determine reliability and validity 7. Analyze results...
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- Fall '09