10.7 - 1 Formulate RQs and Hypos RQ What impact did media...

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1. Formulate RQs and Hypos RQ: What impact did media access on the coverage of the crisis? o Regression model accounted for 20.7% of the variance: direct access to personnel on-scene and synchronous mediated access to on-scene personnel predicted a positive tone in media coverage Hypo: the challenger would use more attacks than the incumbent on the campaign blog o Supported χ 2 : 70.6% of the attack posts came Kerry o Bush’s posts – 72.2% contained an attack (political stimulant) o Kerry’s posts – 89.5% contained an attack (political stimulant) Hypothesis – directional, predictive statement 2. Sample Determine universe (what your sample is, inclusion & exclusion statements) Pull sample systematically o Representative of universe o Big enough sample to tell story o Types: stratified, constructed week Determine “unit” of analysis Write an “inclusion” statement to guide item selection Create a log to keep track of items in sample
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