Try It, You�ll Like It Worksheet

Try It, You�ll Like It Worksheet - Samuel A....

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Samuel A. Cordeiro PSY 101-09H Prof. Kershaw October 1, 2008 Try It, You’ll Like It Worksheet 1. Bottom-up processes are when one attempts to perceive by taking in information via the sensory organs with no prior knowledge. Top-down processes are when one attempts to perceive influenced by prior knowledge, expectation, or desires. 2. An example from the introduction of this article about how top-down processes influence taste preferences or perceptions is the example of when “Coke is rated higher when consumed from a cup bearing the brand logo rather than from an unmarked cup (McClure et al., 2004).” A personal example of how top-down processes influenced my taste preference was when I was offered Escargots as an appetizer. As soon as I found out it was snails, I had a negative perception of the taste of escargots, I did not enjoy the first taste, but then I enjoyed the appetizer. 3.
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Try It, You�ll Like It Worksheet - Samuel A....

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