Persuasion plan - Samuel A. Cordeiro Psychology 101-09...

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Samuel A. Cordeiro Psychology 101-09 Facilitation Plan November 10, 2008 The Power of Persuasion How We’re Bought and Sold By: Robert Levine Questions 1. Levine mentions how people from the West see themselves as non-gullible and not easily influenced by advertisement in surveys. Research proves this mentality wrong. a. Why do you think Westerners view themselves this way? b. Have you ever viewed yourself this way, prior to reading this book? c. How do the Westerners view differ from the Easterners, especially those in Japan? 2. A Madison Avenue maxim goes “If you have nothing to say, have a celebrity say it.” a. What is your opinion of this saying? b. Why do corporations spend millions in ads with celebrities? c. Is it worth the millions? d. How true is this view in society and in your life? 3. Levine mentions that one of the characteristics in a persuasive person is being an expert. He mentions “The more facts you tell, the more you sell.”
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Persuasion plan - Samuel A. Cordeiro Psychology 101-09...

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