Lecture 12 - Jenny-1

Lecture 12 - Jenny-1 - Lecture 12 Supplement: Survey...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture 12 Supplement: Survey Methods Jennifer Ifft
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Outline Sampling Bias Asking Clear Questions Asking WTP Questions Other Survey Tips Improving the course survey
Background image of page 2
Sampling Bias Suppose you have a class assignment to determine how much Berkeley students value the eucalyptus grove. You decide to survey students and calculate WTP for the eucalyptus grove How do you recruit subjects? Any ideas?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Sampling Bias Having a sample that is representative of the group you’d like to sample from is very important What bias might the following groups have: Students coming out of Evans Students at Free Speech Cafe Students in an environmental club If you can’t find a perfect sample, you need to justify your choice.
Background image of page 4
Asking the Right Questions The meaning of the questions should be very clear and concise to the participant The question should not be worded in a way that indicates there is a “right” answer The question should not confuse or upset the survey participant Avoid distracting information Ultimately, you want a response that can be easily quantified and interpreted
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
How to NOT ask Questions You want to know how much your subjects care about the Eucalyptus Grove What is wrong with the following question: Do you care about having trees on campus: A LOT – I HUG TREES
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/18/2010 for the course ECON C125 taught by Professor Zelberman during the Spring '09 term at Berkeley.

Page1 / 16

Lecture 12 - Jenny-1 - Lecture 12 Supplement: Survey...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online