MARKETING PLAN STRUCTURE 19.1 (1).pdf - BRAND X TWO-YEAR MARKETING PLAN(September 2020 \u2013 August 2022 FOR NEW PRODUCT List of Contents 1.0 Executive

MARKETING PLAN STRUCTURE 19.1 (1).pdf - BRAND X TWO-YEAR...

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BRAND X TWO-YEAR MARKETING PLAN (September 2020 August 2022) FOR NEW PRODUCT List of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Company Analysis 2.2 Customer Analysis 2.3 Competitor Analysis 2.4 External Market Environment Analysis 2.5 SWOT Analysis 3.0 Product-Market Focus 3.1 Marketing Objectives 3.2 Target Market(s) 3.3 Differentiation and Positioning 4.0 Marketing Program 4.1 Product Strategy 4.2 Price Strategy 4.3 Promotion Strategy 4.4 Place (Distribution) Strategy 5.0
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  • Spring '14
  • Marketing, two-year, External Market Environment Analysis

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