L4 Marketing_Colonialism_UW_ACE

L4 Marketing_Colonialism_UW_ACE - MarketingColonialism...

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Marketing Colonialism Place Promotion of Third World Tourism
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Postcolonial Theory Orientalism (Said, 1978) Father of postcolonial theory Persistence of Colonialism at an Ideological Level Though formal control has ended the language of colonialism still maintains First/Third World boundaries and power structures
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Language of Colonialism Marginalization through binary  opposition Colonizer/colonized Developed/Developing Civilized/Primitive Normal/Exotic Active/Passive Scientific/Superstitious First World/Third World
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package tours, international transport, marketing hotel chains, and financial services travelers checks, insurance Profits control over: tourism communications, industry expertise, product pricing and design, franchise rights to imported goods and economies of scale and consequent bargaining power. handicraft production, petty transport services (taxis, rickshaws), budget accommodation, localized tours, village organized tourist attractions, retailing of cheap souvenirs shopping guides, retailing of duty free consumer goods supplied by large wholesaling and importing companies. “professional native” guides, dance troupes for tours, hotels, and cultural display centres Resorts and Attractions
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Tourism: The Modern Crusades? “Images of the third world tend to reflect Western, white, male, colonial perspective… [whereby] …a dynamic first world contrasts itself with a static, timeless and unchanging third world.” “colonial stereotypes continue to be replicated and reinforced through
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This note was uploaded on 03/19/2010 for the course REC 280 taught by Professor Cullen during the Winter '10 term at Waterloo.

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L4 Marketing_Colonialism_UW_ACE - MarketingColonialism...

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