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lecture_15_June28 - A picture is worth a thousand words...

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A picture is worth a thousand words….
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Which words are easier to remember? rose hammer clock turtle idea balance question happiness WHY???
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Paivio 1969 Best predictor of memory is image-ability of a word abstract < concrete How are images created, maintained, used during encoding and retrieval?
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The Visuo-Spatial Sketchpad 2nd major slave system of Baddeley’s working memory model sets up and manipulates visual images
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Characteristics of the Visuo- Spatial Sketchpad It can be fed directly through perception It can be fed indirectly through a visual image Has both visual and spatial dimensions
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Brooks, 1967 Method – TWO CONDITIONS 1) Spatial condition To encourage visual encoding, Ps were presented with a 4X4 matrix with designated starting point Immediate memory test Ps were asked to repeat back a number of sentences In the starting square put a 1. In the next square to the right put a 2. In the next square up put a 3. TRY IT!!! Sketchpad Distinct from the Phonological Loop?
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Brooks (1967) cont. 2) Verbal condition To encourage verbal encoding, no matrix is presented instead, up-down & left-right were replaced with good-bad, quick-slow.
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