Marketing Program Analysis Assignment part 2

Marketing Program Analysis Assignment part 2 - Marketing...

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Marketing Program Analysis Assignment A detailed report on Hebrew National’s Part 2: Marketing Mix Andre Huaman Greg Borges Brandon Dieterle Assignment Due: November 23 rd , 2009
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Table of Contents Product……………………………………………………………………….………3 Place………………………………………………………………………….………5 Promotion……………………………………………………………………………7 Price………………………………………………………………………….……….9 Conclusion…………………………………………………………………….……. .11 Work Cited…………………………………………………………………………. .12 Appendix……………………………………………………………………………. .13
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Product Hebrew National has expanded it’s product to offer more than just a hot dog. They have used different methods in creating a more successful product. Hebrew National now carries 13 products that represent meats to condiments. Hebrew National’s expansion of products is proof of them utilizing product differentiation. The company realized that there was an opportunity to take advantage of different, yet similar markets. Therefore, they created more products. There hot dog section now has six different types of franks. They include the Jumbo Beef, The Fat Free Frank, and the Quarter Pound Beef Frank. The reason they did this is because they recognized how having more products with slightly different attributes would expand there consumer base. The expansion of products allows consumers with special requests to find a product that better suits them. In addition, the assortment helps individuals identify and separate there product from competitors. Hebrew National takes advantage of packaging in several ways. The first is by styling. The packaging on all of the Hebrew National products is red and blue. The combination of colors stands out and gives catches the eye of the consumer. In addition, the name, “Hebrew National” is placed in the center of the labels in yellow. The packaging also ensures quality of the product. Nutritional facts are placed on the front of the labels. In addition, the hot dog packaging guarantees that no artificial flavors are used. These small points all help Hebrew National maintain consumer’s interest by guaranteeing a quality product.
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The name, Hebrew National, started in the early 1900’s with hot dogs being sold in a primarily Jewish neighborhood. The company expanded and started to become one of the largest hot dog producing companies in the country. Later in 1993, ConAgra Foods acquired the company. Due to Hebrew National’s established reputation, the company did not change the name. The name, Hebrew National, is the largest reason for the companies success. The name is nationally recognized and has been established for over
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Marketing Program Analysis Assignment part 2 - Marketing...

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