Micro Macro of Sun Pharma.docx - Introduction SunPharma is a pharmaceutical company which deals in the generic and brand medication There are different

Micro Macro of Sun Pharma.docx - Introduction SunPharma is...

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Introduction SunPharma is a pharmaceutical company which deals in the generic and brand medication There are different Laws and regulations related with testing and marketing of drugs .In India pharmaceutical started from 1947 but it had slow growth, due to lack of incentive and failure of the government. Now Industry is under government regulation and policy changes ,deciding prices for some of the generic medicine so that everyone can afford. From 1970 onwards Indian Patents Act(IPA) and Drug Price Control Order(DPCO) Act try to keep a check over pharmaceutical company .The role of Indian Patent Act to produce drugs in bulk so as to reduce the cost of drug. Which gave a boost to the pharmaceutical companies. Drug Price Control Order Act was passed which ensures that there will illegal pricing by pharma companies. The main role of DPCO is to provide quality durgs at reasonable prices. India manufacture 60000 formulation from 400bulk drug which are broadly distributed by approx 55Lac chemist all over the country. The growth of pharmaceutical company is totally dependent on the disease occurring like Cardiovascular,Nervous System, AIDS ,Cancer and Diabetes medicines . Mission: Vision : TO bring about holistic development of underserved communities in a sustainable manner. Objectives: Emphasise on social process, ensuring sustainability along with quality Growth It is one of the Largest Indian Pharma company in US Around more than 400 approved medicine in generics and speciality segment
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Biggest pharma company in india with 8.6% of the market share and tops among 300brands Leader in chronic therapies Micro Macro of Sun Pharma Marketing Environment Micro Environment Micro Environment : The Factors in the area of operation affects performance and decision making.Factors affecting performance and the decision making are Competitor,customers,Ditribution
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