Introduction
SunPharma is a pharmaceutical company which deals in the generic and brand medication
There are different Laws and regulations related with testing and marketing of drugs .In India
pharmaceutical started from 1947 but it had slow growth, due to lack of incentive and failure of the
government.
Now Industry is under government regulation and policy changes ,deciding prices for some of the
generic medicine so that everyone can afford. From 1970 onwards Indian Patents Act(IPA) and Drug Price
Control Order(DPCO) Act try to keep a check over pharmaceutical company .The role of Indian Patent Act
to produce drugs in bulk so as to reduce the cost of drug. Which gave a boost to the pharmaceutical
companies. Drug Price Control Order Act was passed which ensures that there will illegal pricing by
pharma companies. The main role of DPCO is to provide quality durgs at reasonable prices. India
manufacture 60000 formulation from 400bulk drug which are broadly distributed by approx 55Lac
chemist all over the country. The growth of pharmaceutical company is totally dependent on the disease
occurring like Cardiovascular,Nervous System, AIDS ,Cancer and Diabetes medicines .
Mission:
Vision : TO bring about holistic development of underserved communities in a sustainable manner.
Objectives: Emphasise on social process, ensuring sustainability along with quality
Growth
It is one of the Largest Indian Pharma company in US
Around more than 400 approved medicine in generics and speciality segment
Biggest pharma company in india with 8.6% of the market share and tops among 300brands
Leader in chronic therapies
Micro Macro of Sun Pharma
Marketing Environment
Micro Environment
Micro Environment : The Factors in the area of operation affects performance and decision
making.Factors affecting performance and the decision making are Competitor,customers,Ditribution
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- Summer '16
- A.K.Gaur
- Pharmacology
