BRM.docx - Independent University Bangladesh Course Name...

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Independent University, Bangladesh Course Name: Business Research Methods Course Code: MBA 504 Take Home Assignment
Take Home Assignment Table of Contents Task 1: Introduction ............................................................................................................................ 2 Task 2: (Benchmark Analysis) ............................................................................................................ 3 Task-3 (Regression Analysis) .............................................................................................................. 7 Conclusion .......................................................................................................................................... 12 Page | 1
Take Home Assignment Task 1: Introduction Gold Leaf is a top rate logo cigarette produced in Bangladesh for the domestic marketplace. It faces savage restriction from Benson and Hedges which is an imported brand. Like some other undertaking, the maker of Gold Leaf is anxious to see that the offer of Gold Leaf develops yearly at a gigantic rate. It additionally expects yearly development in income and profit in top notch charge superior to the blast of the people of the nation. It furthermore anticipates that every year, the entire deals develop at a charge higher than the pace of increment in deals. The visible presentation of the price of gold leaf and Gold Leaf p.c. income over the length of 2005 to 2016. Then observed with the aid of sales, revenue and overall income among the year of 2005 and 2016. Unit profit and value of manufacturing have decoding between 2005 and 2016. Although Dhaka Tobacco is not a direct competitor of BATB. However comparing the overall performance among income, rate growing, earnings increasing and increasing of manufacturing price additionally deciphering. Standard the benchmark analysis of BATB on Gold Leaf has described. At the later part of this record the regression evaluation on income of Gold Leaf interpreting in exceptional factors. And there also has a projection of Gold Leaf sale in 2017 by means of growing the rate. Page | 2
Take Home Assignment Task 2: (Benchmark Analysis) Assessment of the BATB's presentation among 2005 and 2016 by method for interpreting the income, sales and general profit changes in profitability, the charge of assembling, a powerless area of the organization, the complexity of the general execution with the Dhaka Tobacco in the middle of 2005 and 2016 and the proposal of upgrading the business in general execution has been unraveling beneath following components. (A) BATB’s policy regarding price of Gold Leaf (a pack of 20 sticks) between 2005 and 2016 are graphically presented as column chart is given below, 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 0 200 400 600 800 1000 1200 1400 1600 1800 Chart Title Axis Title The chart demonstrated shows the BATB's approach with respect to cost of Gold Leaf somewhere in the range of 2005 and 2016 has been expanded 60% (from 2005 to 2016 it has been expanded 5% to 10% consistently bit by bit). (B) The table of overall performance between 2005 to 2016 in terms of sales, revenue and total profit has given below. Year Sales Gold Leaf Sales Gold Leaf Price Revenue Total Cost Profit Million Sticks Million Packs BDT/Pack Million BDT Million BDT Million BDT 2005 26500 1325 100 132500 105000 27500 2016 31300 1565 160 250400 209000 41400 The above mentioned table has presented as Bar chart in below Page | 3
Take Home Assignment 2005 2016 0 50000 100000 150000 200000 250000 300000 1325 1565 132500 250400 27500 41400 Chart Title Axis Title Sales Performance: The sales have been expanded as 18.11%. According to the business execution yield it doesn't improved as it ought to be over the 12 years' time span.

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