Barista-vs-CCD - Differentiation strategy-Barista v/s CCD...

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Differentiation strategy-Barista v/s CCD
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History CCD opened its first cafe in 1996 on Brigade Road in Bangalore. Has largest cafe retail chains in India with 326 cafes in 65 cities around India. Head Quartered in Bangalore, majority of cafes in Bangalore. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia Barista traces its roots back to the old coffee houses in Italy. The aroma of fine Barista coffee permeated in over 150 espresso bars across India, Sri Lanka and the Middle East.
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Industrial Feasibility Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), popularly known as Coffee Day, a Rs. 300 crore ISO 9002 certified company. 332 outlets across 70 cities . Each store requires an investment of about Rs 35-50 lakh. A cafe is being opened in Vienna as well. Café Coffee Day is a division of India's largest coffee shops. Coffee Day sources coffee from 5000
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Barista-vs-CCD - Differentiation strategy-Barista v/s CCD...

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