project report on hdfc bank ltd

project report on hdfc bank ltd - CHAPTER - 1 INTRODUCTION...

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Unformatted text preview: CHAPTER - 1 INTRODUCTION [1] India has emerged the third most attractive market destination for apparel retailers, according to a new study by global management consulting firm AT Kearney. India comes after Brazil and China in the AT Kearney Retail Apparel Index, which looks at ten drivers, including apparel consumption and clothing imports/exports, to rank the top 30 emerging markets for retail apparel investments. "In India, apparel is the second largest retail category, representing 10 percent of the $37 billion retail market. It is expected to grow 12-15 percent per year," said Hemant Kalbag, principal of Consumer Industries & Retail Practice, AT Kearney India. "The top seven apparel companies account for less than 10 percent of the total apparel retail market in India and Indian consumers tend to be more loyal to a specific retailer than to an apparel brand. The result is a thriving private label apparel market," the study said. "Like many developed countries, apparel retail in India is driven by sales promotion," it added. "The Retail Apparel Index was published for the first time this year as a companion to A.T. Kearney's Global Retail Development Index (GRDI), a study of retail investment attractiveness among 30 emerging markets conducted annually since 2001," said Saurine M. Doshi, a partner of A.T. Kearney India. "The analysis evaluates more than 20 apparel markets to identify the top 10 countries in terms of market size, growth prospects and consumer affluence" Doshi added. Turkey, Chile, Romania, Argentina, Thailand, Russia and the United Arab Emirates are the other countries in the top-10 list. [2] 1.2 Objective of the study The main objective of this project is to get the details of apparel industries from its root. And to study the nature of perception label and attitude of the customers, to evaluate the details of the apparel retailing and its attributes in order to gather knowledge of the whole industry. Other objectives :- To know the banking brand prefer by the CUSTOMERS. To know the reason Why people prefers a particular brand. To understand how to increase the return of the company. To give the personnel satisfaction to the customers and also get the references from them . To identify the implicit factors affecting this service sector . [3] To evoke suggestion for better market standards . INDUSTRY PROFILE The textile industry will touch a volume of $115 billion by 2012 growing at the rate of 16 per cent annually. While inaugurating the Woollen Expo at Godhra in Gujarat on 21 st Oct 2008, Union Minister of Textiles Shankersinh Vaghela said that investment in the textiles sector between 2004 and 2008 was Rs 1,04,506 crore and is expected to touch Rs 1,50,600 crore by 2012. This enhanced investment will generate 17.37 million jobs by 2012, an official statement said....
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project report on hdfc bank ltd - CHAPTER - 1 INTRODUCTION...

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