Hindustan-Unilever-marketing-management-by-surya

Hindustan-Unilever-marketing-management-by-surya -...

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3/21/10 Click to edit Master subtitle style Hindustan uniliver PRESENTED BY
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3/21/10 Vision: “To earn the love and respect of India, by making a real difference to every Indian”
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3/21/10 HUL’s product range
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3/21/10 Hindustan Unilever Limited India’s largest fast moving consumer goods company with leadership in Home and Personal Care Products, Foods and Beverages and Speciality Chemicals. A fortune 500 transnational with a turn over of $90 billion HUL was the first foreign Subsidiary to offer 10% of its equity to the Indian public
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3/21/10 Under the Personal Care products, HUL is the biggest player in Hair and Skin care products with brands Clinic, Sunsilk, Lux and Organics shampoos and Clinic Plus and Clinic all clear
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3/21/10 HUL’s Brand portfolio
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3/21/10 Dove Survey for 1 week via Internet and SMS Test marketing : 5000 hair washes in malls
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3/21/10 Surf Excel A pioneer in the Indian detergent powder market Surf Excel conducted children’s festival and brought alive “ Dirt is good ” campaign More than 40,000 children participated
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Hindustan-Unilever-marketing-management-by-surya -...

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