retail - The Indian Retail Sector Lakshmi Narayanaswamy...

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The Indian Retail Sector Lakshmi Narayanaswamy (203/43) Mudit Sharma (222/43)
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Industry Evolution Traditionally retailing in India can be traced to  The emergence of the neighborhood ‘Kirana’ stores catering to the convenience of the consumers Era of government support for rural retail: Indigenous franchise model of store chains run by  1980s experienced slow change as India began to open up economy.  Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim  first saw  the emergence of retail chains Later Titan successfully created an organized retailing concept and established a series of  showrooms for its premium watches  The latter half of the 1990s saw a fresh wave of entrants with a shift  from Manufactures to Pure  Retailers.  For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in  music; Crossword and Fountainhead in books. Post 1995 onwards saw an emergence of shopping centers,  mainly in urban areas, with facilities like car parking  targeted to provide a complete destination experience for all segments of  society  Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and  Volume Expanding target consumer segment:  The Sachet revolution - example of reaching to the bottom  of the pyramid.  At year end of 2000 the size of the Indian organized retail industry is estimated at Rs. 13,000 crore
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Retailing formats in India Malls: The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq ft and above. They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof.Examples include Shoppers Stop, Piramyd, Pantaloon. Specialty Stores: Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's Music World and the Times Group's music chain Planet M, are focusing on specific market segments and have established themselves strongly in their sectors. Discount Stores: As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category can range from a variety of perishable/ non perishable goods Department Stores: Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs. Further classified into localized departments such as clothing, toys, home, groceries, etc.
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This note was uploaded on 03/21/2010 for the course KNOWLEDGE 5654 taught by Professor Mr.david during the Spring '10 term at IESE Business School.

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retail - The Indian Retail Sector Lakshmi Narayanaswamy...

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