D) Smartphone

D) Smartphone - commitment for one or two-year service...

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d) Smartphone Lock in Lock-in makes a customer dependant on a vendor for products and services Customer faces high switching cost when changing vendors Cellular Lock-in Service provider offers subsidized hardware (the mobile phone) in exchange for a
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Unformatted text preview: commitment for one- or two-year service contracts. SIM lock-in Handset can only function with sim card from the network you bought from Platform Lock-in Apple has achieved lock-in through the use of app store....
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This note was uploaded on 03/21/2010 for the course IT AB113 taught by Professor Tan during the Spring '10 term at Nanzan.

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