Chapter 2 Test - Chapter 2 Self-Test Started: November 24,...

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Chapter 2 Self-Test Started: November 24, 2009 9:21 PM Submitted: November 24, 2009 9:22 PM Time spent: 00:01:01 Total score: 30/100 = 30% Total score adjusted by 0.0 Maximum possible score: 100 1. The problem for marketing and advertising in today's marketplace of shifting preferences is to: Student Response Value Correct Answer Feedback A. adapt to these shifts in customer attitudes without alienating current customers 100% B. increase the number of profitable niches through product expansions 0% C. proactively change the consumers' beliefs 0% D. ascertain the desires of the youngest segments of the population to project future trends 0% E. all of these 0% Score: 5/5 2.
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for their advertising. Score: 5/5 3. Market share has not been shown to be one of the primary contributors to return on investment. Score:
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Chapter 2 Test - Chapter 2 Self-Test Started: November 24,...

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