Chapter 5 Test - Chapter 5 Self-Test Started: November 24,...

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Chapter 5 Self-Test Started: November 24, 2009 9:31 PM Submitted: November 24, 2009 9:33 PM Time spent: 00:01:31 Total score: 45/100 = 45% Total score adjusted by 0.0 Maximum possible score: 100 1. Which of the following is NOT an issue facing advertising agencies today? Student Response Value Correct Answer Feedback A. compensation 0% B. reorganization 0% C. dismissing the value of integrated communication 100% D. client loyalty 0% E. media fragmentation 0% Score: 0/5 2. In a reengineered advertising agency, benefits realized could include:
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Score: 0/5 3. The type of compensation an agency can ask for based on an agreed-upon goal is called a(n): Score: 0/5 4. Both Pepsi and Perdue (chicken) have been embarrassed to learn that copy from American advertisements wasn't properly translated into readily understood copy for other countries around the world. Score: 5/5 5. Agencies of the 1980s might best be described as responding to:
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Score: 0/5 6. The concept for mega-agency holding companies, such as Interpublic Group, is a relatively new
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This note was uploaded on 03/21/2010 for the course ECO 1101 taught by Professor Starling during the Winter '09 term at Edison State College.

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Chapter 5 Test - Chapter 5 Self-Test Started: November 24,...

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