Chapter 8 Test - Chapter 8 Self-Test Started: November 24,...

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Chapter 8 Self-Test Started: November 24, 2009 9:38 PM Submitted: November 24, 2009 9:39 PM Time spent: 00:01:08 Total score: 20/100 = 20% Total score adjusted by 0.0 Maximum possible score: 100 1. Factors that make cable so attractive to advertisers include all the following except : Student Response Value Correct Answer Feedback A. outstanding, ever- increasing, award- winning programming 100% B. strong summer season 0% C. ability to target audiences 0% D. low cost 0% E. opportunities for local and spot cable advertising 0% Score: 0/5 2. When it comes to advertising spending by types of television available, the category that receives the most advertising revenue is:
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Score: 0/5 3. The GRP formula allows advertisers to examine the relationship between frequency and reach and provides a common base that proportionately accommodates markets of all sizes. Score: 5/5 4. Demand is one of the three criteria that determines the buying of network TV spots by advertisers and is a function of: Score: 0/5
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5. Which is not
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This note was uploaded on 03/21/2010 for the course ECO 1101 taught by Professor Starling during the Winter '09 term at Edison State College.

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Chapter 8 Test - Chapter 8 Self-Test Started: November 24,...

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