Nationbranding - Powerpoint on Chapters 1 and 2 of Keith...

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Click to edit Master subtitle style Nation Branding Kira Gorelick Carrie Wernick Mike Hallan Public Relations Dr. Pashkevich BUS 293-02
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Chapter 1: Be able to define and distinguish between “brand” and “nation-brand” Gain knowledge in relation to “Brand South Africa” Understand how brand theory can be adapted to the context of nation branding Recognize why countries engage in nation branding Learn the evolution of nation branding Identify brand management as a component of national policy Obtain awareness involving nation-branding issues and
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What is ‘brand’? A name, term, sign, symbol, or design, or a combination of them indented to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. (Dinnie 14) A name, term, sign, symbol, or design, or a combination of them indented to identify the What is ‘nation-branding’?
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Phases of Nation Branding
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Nationbranding - Powerpoint on Chapters 1 and 2 of Keith...

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