PRandtheMedia - The New York Times Business Day WEDNESDAY NOVEMBER 4 2009 Before learning common signals of PR influence I underestimated its role

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The New York Times Business Day WEDNESDAY, NOVEMBER 4, 2009 Before learning common signals of PR influence, I underestimated its role in providing journalists with desired information. After learning clues that signal PR influence, I was surprised at how many examples I found when reading the Business Day section in the New York Times. I highlighted such statements and identifications that proved PR influence, intending to find a few articles containing such reference. After reading only a couple of pages, it became evident that the influence of PR could be found in nearly every article I came across. In the article China Approves a Disney Theme Park in Shanghai by Brooks Barnes, there are several clues that key personnel and other credited sources were willing to cooperate with the reporter. For instance, statements by Disney’s the chief executive officer Robert A. Iger are included in the article, such as: Mr. Iger called the approval “a very significant milestone” in a statement, taking care to praise China as “one of the most dynamic, exciting and important countries in the world.” A spokeswoman declined to elaborate on details. (B1) Mr. Iger’s statement and reference to a spokeswoman are signals of PR influence. Although the spokeswoman did not provide information, it is evident that PR persons contacted her. In addition, information is included in the article that makes reference to trade and industry-wide organizations. “Orville Schell, director of the Asia Society’s Center on U.S.- China Relations” was contacted by reporters, and stated her opinion on Disney’s
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expansion to Shanghai. Furthermore, signs that interviews were taken place can be found in
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This note was uploaded on 03/21/2010 for the course BUS 293 taught by Professor Pashkevich during the Fall '09 term at Marymount Manhattan.

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PRandtheMedia - The New York Times Business Day WEDNESDAY NOVEMBER 4 2009 Before learning common signals of PR influence I underestimated its role

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