PRandtheMediaII - The blog I chose was to evaluate was...

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Unformatted text preview: The blog I chose was to evaluate was Fashion Week created by Teen Vogue. Using the criteria outlined by Gretel Going of Channel V Media, I was able to develop an efficient evaluation of the firm-created blog. The underlying message for Fashion Week is stated as the following: From New York to Paris, our fashion team reports on all the latest news straight from the runways. I believe this message speaks directly the target audience, which are fashionistas located anywhere all over the world. The blog does not simply advertise the happenings on the runways, but educates everyday people on ways to add fashion to their lives. Some information the blog provides readers with tips on improving ones health, how to bargain shop, how to make the most of what one has, and how to improve confidence and self-esteem. Being a highly credible company, Teen Vogue does a great job at applying acquired fashion intelligence to use of the average reader....
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This note was uploaded on 03/21/2010 for the course BUS 293 taught by Professor Pashkevich during the Fall '09 term at Marymount Manhattan.

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PRandtheMediaII - The blog I chose was to evaluate was...

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