PRCampaignBudget

PRCampaignBudget - for three months ➡ $6,000...

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D i r e c t P r o g ra m C o s t s i n D o l l a r s Direct Program Costs in Dollars Itemized Total Internet relations •Facebook: Side-bar advertisements $40,000 •PR Campaign website: Freelance web developer $10,000 $50,000 Direct Mail •Brochures sent to the public •30,000 Tri-fold brochures (black & white) @ 0.05 $1,500 $500 $2,000 •Press kits sent to the media •300 folders @ $2.00 $600 •2700 sheets @ $0.10 $270 $870 •Postage •58,8520 pieces @ 0.25 $147,130 $150,000 Television •Two minute local commercial spot $250,000 •Taxi TV commercial $200,000 $450,000 Magazine •Six-month full page, 8 color ad in a community magazine $150,000 Outdoor •Transit Exterior Advertising •20 ads for for three months @ $1,000 $20,000 •Bus Shelter Ads •4 one month faces @ $500.00 each
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Unformatted text preview: for three months ➡ $6,000 •Billboards •Two small sized billboards @ $32,000 ➡ $64,000 •Subway cars •Located on five cars on three different subway lines (4, 5, and 6) @ $20,000. ➡ $60,000 $150,000 Radio •30 second spot every day for a month ➡ $50,000 $50,000 M e d i u m o f c a m p a i g n t a c t i c s Medium of Advertisement Total Cost Television Direct Mail Outdoor Magazine Internet relations Radio $450,000.00 $150,000.00 $150,000.00 $150,000.00 $50,000.00 $50,000.00 $1,000,000.00 5 % 5 % 15 % 15 % 15 % 45 % B u d g e t O v e r v i e w Television Direct Mail Outdoor Magazine Internet relations Radio ULTIMATE ELECTRONICS PR CAMPAIGN BUDGET Figure 1 Figure 3 Figure 2...
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This note was uploaded on 03/21/2010 for the course BUS 293 taught by Professor Pashkevich during the Fall '09 term at Marymount Manhattan.

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