Unformatted text preview: for three months âžˇ $6,000 â€˘Billboards â€˘Two small sized billboards @ $32,000 âžˇ $64,000 â€˘Subway cars â€˘Located on five cars on three different subway lines (4, 5, and 6) @ $20,000. âžˇ $60,000 $150,000 Radio â€˘30 second spot every day for a month âžˇ $50,000 $50,000 M e d i u m o f c a m p a i g n t a c t i c s Medium of Advertisement Total Cost Television Direct Mail Outdoor Magazine Internet relations Radio $450,000.00 $150,000.00 $150,000.00 $150,000.00 $50,000.00 $50,000.00 $1,000,000.00 5 % 5 % 15 % 15 % 15 % 45 % B u d g e t O v e r v i e w Television Direct Mail Outdoor Magazine Internet relations Radio ULTIMATE ELECTRONICS PR CAMPAIGN BUDGET Figure 1 Figure 3 Figure 2...
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- Fall '09
- Advertising, TV commercial Magazine, Internet relations Radio, Television Direct Mail, Direct Mail Outdoor, Mail Outdoor Magazine