ultimate electronics

ultimate electronics - Public Relations Campaign Project:...

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Public Relations Campaign Project: Part I Ultimate Electronics Submitted By: Carrie Wernick Kira Gorelick Mike Hallinan Submitted to: Dr. Vladimir Pashkevich Professor of Marketing Division of Accounting and Business Management In partial fulfillment of the requirements of BUS 293 Fall 2009 Marymount Manhattan College
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Our goal of this campaign is to present opportunities to our client, Ultimate Electronics. Although expanding outside of it’s familiar territory will present obstacles, we believe this reputable and successful business will be able to adjust with a precise environmental scan. It is evident that Ultimate Electronics has been taking advantage of every opportunity presented it’s way, which can be seen when examining past business decisions. For instance, the Arizona Daily Star provided an example to the public of the company’s success on July 15, 2009: Colorado-based Ultimate Electronics is expanding into the Tucson market, replacing at least one of the spaces left behind after Circuit City closed earlier this year. The electronics and appliance retailer has signed a 10-year lease for about 30,000 square feet at 4830 N. Oracle Road, near Wetmore Road. Mark Perkins, a senior vice president with Ultimate Electronics, would not confirm
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This note was uploaded on 03/21/2010 for the course BUS 293 taught by Professor Pashkevich during the Fall '09 term at Marymount Manhattan.

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ultimate electronics - Public Relations Campaign Project:...

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