CH10 Social 1101 SPR09 Teach V1

CH10 Social 1101 SPR09 Teach V1 - Chapter 11 Social...

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Chapter 11 Social Psychology (Focus on Influence)
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The Holocaust: Auschwitz, Germany, 1944
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“Rev.” Jim Jones People’s Temple, Guyana, 1978 Congressman Leo Ryan
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Vernon Howell (“David Koresh”) Branch Davidians: Waco, Texas, 1993 You love righteousness and hate wickedness; therefore God, your God, has set you above your companions by anointing you with the oil of joy. – Psalm 45:7
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Heaven’s Gate: California, 1997 Marshall Applewhite
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Who Would Follow These People?
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Social Psychology Studies how we think and behave in social situations Social influence: social pressures to modify our beliefs/ and or behaviors Attitude: an evaluation of an object of thought
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Norms Culture-specific rules dictating what to do (or what not to do) in a given situation Typically followed automatically Examples: Getting in line to order Personal distance while conversing The Norm of Reciprocity “Do unto others as they do unto you.” Honk at somebody in traffic and either: 1. Wave 2. Flip them the bird
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Deindividuation The “Mob Effect” Individuals lose sense of self Become “submerged” in group Emotional arousal Intense feelings of closeness with group This norm is so strong that people will behave in ways completely foreign to their “normal” personality
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deindivduation Stanford prison experiment Zimbardo, 1971 24 male students randomly assigned roles as either guard or prisoner uniforms serial numbers vs. names Zimbardo ends up cancelling experiment before the end of the first week
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deindividuation Marine basic training Forbidden to refer to self in first person Harsh punishment (of self and/or others) for acting as an “individual”
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Being watched by others increases our sense of being evaluated, which in turn, enhances our arousal. Arousal increases the likelihood of our performing a dominant response—that is, the response we know best. On easy tasks (e.g. running), this generally leads to enhanced performance. On high skill tasks (e.g. driving a golf ball),
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This note was uploaded on 03/22/2010 for the course PSYC 1101 taught by Professor Crystal during the Spring '08 term at University of Georgia Athens.

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CH10 Social 1101 SPR09 Teach V1 - Chapter 11 Social...

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