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Unformatted text preview: Page 51: Competitive strategy – the strategy an organization chooses as the way it will succeed in its industry. According to Michael Porter, there are four fundamental competitive strategies: cost leadership across an industry or within a particular industry segment, and product differentiation across an industry or within a particular industry segment. Page 52: Sustaining technologies – changes in technology that maintain the rate of improvement in customer value. Page 53: Disruptive technologies – products that introduce a very new package of attributes from the accepted mainstream products. Page 54: Switching costs – the costs incurred by a customer of switching from one product or organization to another. Organizations often lock in customers by creating high switching costs (making it difficult or expensive for customers to switch)....
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- Winter '10