smart strategies for small business

smart strategies for small business - PNM Small Business...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Selling Solutions Smart Strategies for Small Business Presentation Materials by Holly Hitzemann & Mary Ellen Merrigan © WESST Corp, 2005, All Rights Reserved PNM Small Business Workshop 5
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Selling Solutions 1 Overview – Seminar 5 “…Outdated sales messages fail to address the core issue of how we think about selling. And unless we get to that core, and change it once and for all, we’ll go on struggling with the same counterproductive sales behaviors. We’ll go on experiencing the same difficulties and frustrations. And we’ll continue to believe that we’re always just one new sales technique away from the breakthrough we’re looking for…” --Ari Galpar, 7 Ways to Stop Selling and Start Building Relationships 2 www.UnlockTheGame.com New thinking equals new results. Seven new thinking solutions: 1. Identify customer needs. 2. Know your true business. 3. Focus on the target market. 4. Plan. Planned communications are key. 5. Maximize referrals; use loyalty programs. 6. Mine competitor and product intelligence. 7. Place selling activities in priority one daily. New thinking solutions: 1. Identify customer needs. a. Make existing customer relationships the priority. b. Understand what your customer is looking to buy. c.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/23/2010 for the course INSY INSY434 taught by Professor Oh during the Winter '10 term at McGill.

Page1 / 6

smart strategies for small business - PNM Small Business...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online