Ultimate Frisbee Marketing Challenge

Ultimate Frisbee Marketing Challenge - Marketing Challenge...

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Marketing Challenge Increase Membership Increase/promote awareness of Ultimate Frisbee as a sport Corporate Capabilities Limiting Factors o Only two full time employees o Good field locations may be hard to secure o Small marketing budget ($25 000-$50 000) Strengths to leverage o Very strong brand (but only within the Ultimate community) o Presumably strong relationship with field permit officer for 27 years o Only non-profit club Industry Analysis Weak economy → potentially an opportunity for TUC as athletes look for less expensive sport, parents look to keep their children active in an affordable manner Positive social trends → healthy living, growing knowledge of Ultimate as a sport, anti-cooperation sentiments abound! Competition RSC is a major ST competition others may factor in LT Emphasizes social side Easily gives Ultimate players by cross selling from other sports o Likely don’t promote Ultimate very much Offers different game → 5x5, smaller fields, short games o Very beginner friendly
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Ultimate Frisbee Marketing Challenge - Marketing Challenge...

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