Chapter 5 - Database and Content Management (Summary Notes)...

Chapter 5 – Database and Content Management
WHAT IS CONTENT
Content is property. It is often closely related to intellectual property , which in
Canada is defined as a form of creative endeavour that can be protected
through a trademark, patent, copyright, industrial design, or integrated circuit
topography. It varies in industry as it can be pictures or commercials in an
advertising industry, words in a publishing industry, or account information in
a banking industry.
HOW CAN CONTENT BE ORGANIZED
The challenge in content management is processing and storing the right
content and then getting the right content to the right person in the right
format at the right time. It is the separation of management of content data
from the presentation of content.
The management of many types of data has traditionally been handled through
organizational database management systems (DBMS) , which are central to
the management of content data.
When an employee wants to place some content on the organization’s web-site,
he or she will access the web content management system (CMS) , which is
usually located on the company’s website server.
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The employee typically loads the raw content into the web CMS
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Copy editors then review the document and make changes
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They then pass the content on to layout editors
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The content and presentation are stored with the help of a DBMS
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The manger in charge will then review the content and publish the
work to the website.

The web CMS helps manage each step of this process and enables a company to
standardize the look and feel of a website and control information available for
customers and employees. CMS has evolved and can organize many types of
files (audio, video, html, etc.)
WHAT IS THE PURPOSE OF A DATABASE
The purpose of a database is to keep track of things. The advantage of a
database, opposed to a spreadsheet, is that a database maintains and displays
multiple themes – grades, emails, office visits – all at once.