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Unformatted text preview: r icing i s a pr icing t hat divides t he Unit ed St at es or t he t ot al market int o segment s of zones and char ges a f lat fr eight r at e t o all cust omer s in a given zone. Fr eight absor pt ion pr icing is a pr ice t act ic in which t he seller pa tually beneficial r elat ionships bet ween a company and its key cust omer s. contest and sweepstak es, which ar e cr eat ed t o creat e int er est. Sampling pr omot ional program t hat allows the consumer the oppor t unity t o t r y a product or ser vice for free. is p oint of pur chase a promotional display set up at t he r etailer ’s location t o build tr affic, adver t ise t he product or induce impul chandise out of season and ar e ut ilized t o maint ain st eady product ion schedules and pr omot e efficient st or age. R ebat es ar e cash r efunds given for t he pur chase of a pr oduct dur ing a specific per iod ar e used due t o t heir t e person can see new places and exper ience different par t s of the countr y/world. I t can also have negat ive side effect s like cut ting into family t ime wit h t he kids and wife and consuming all available per sonal t ime. Other examples include dealing wit h people all the t ime and the ability t o adjust to reject ion. Par t of being a salesman is being complet ely independent and cr eating you tea why he askedcompany ally takes upta quar t erfor mpageser vice mostterof t he t ime it will not be done as well or as t hor oughly as a high qualit y est ablished company. Ther e ar e always some except ions t o t his r ule as well. ablished us this—it lit er money o per of one a with no vocabular y msJ , sales pr omot ion, and personal selling Action: some pot ent ial t ar get market cust omer s may have been convinced t o buy t he pr oduct but have not made t he act ual pur chase. Ver y effect ive in per sonal selling ...
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This note was uploaded on 03/24/2010 for the course MKT 333 taught by Professor Staff during the Spring '08 term at N. Arizona.
- Spring '08