Amy's icecream - Lamya Mahmoud g00034851 Haneen Al Moghrabi g00028826 Anat g00035080 MGT201 Modinet g00034842 doing business privately AMYSICECREAM

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. . . . . . . . Lamya Mahmoud g00034851 Haneen Al Moghrabi g00028826 Anat Modinet   CASE STUDY ANALYSIS doing business privately: AMY’S ICECREAM   M G T   2 0 1
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C A S E   S T U D Y   A N A L Y S I S DOING BUSINESS PRIVATELY: AMY’S ICECREAM OUTLINE I NTRODUCTION R EASONS   OF   SUCCESS W EAKNESSES R ECOMMENDATIONS INTRODUCTION GENERAL INFORMATION ABOUT THE BUSINESS: Location: Austin, Texas. Amy’s Icecream is a private corporation with 22 stockholders. In the U.S. they produce 1.6 billion gallons of ice cream per year, which is approximately 5.8 gallon per person. There are 9 stores with approximate sales of $3.5 million The CEO is Amy Miller The shop was formed in 1984 2
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REASONS FOR SUCCESS 1. M ANAGEMENT   FUNCTIONS a) PLANNING Amy’s strategic goals were well defined. Their goal was to establish a unique Ice cream shop which offers different flavors that satisfies all their customers. b)         O RGANIZING     Allocation of financial resources has promoted efficiency as the budget used for advertising was instead used in doing events at the shop which attracts both customers and employees. c)          L EADING     At Amy’s Icecream employees are motivated to contribute their best since their ideas and efforts are appreciated.
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This note was uploaded on 03/24/2010 for the course MGT MGT 201 taught by Professor Hilal during the Spring '10 term at American University in Bulgaria.

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Amy's icecream - Lamya Mahmoud g00034851 Haneen Al Moghrabi g00028826 Anat g00035080 MGT201 Modinet g00034842 doing business privately AMYSICECREAM

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