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BUS101 Marketing Plan Judging Form

BUS101 Marketing Plan Judging Form - T hr8 th Judge Team...

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Thr 8 th  Bi-Annual BUS101 Marketing Plan Competition s08 Judge:____________ Team Name:_________________________________________ 1) 30 Second Television Commercial Name of business, contact information, product/service/ memorable, appropriate for target market Outstanding commercial Not clear what/who/why 7 6 5 4 3 2 1 2) Product – What is it? __________________________________________________ Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 3) Pricing Structure & strategy and pricing justification (includes demographic data) Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 4) Placement/Distribution Strategy and justification – why Bryant or particular location chosen? Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 5) Promotional Materials – Appropriate for their identified Target audience(s)? Meets Objective Does not meet Objective 7 6 5 4 3 2 1 6) Marketing Mix Creativity – The “Wow” factor, will they stand out? Differentiation? Great Differentiation Another “Me-Too” Company 7 6 5 4 3 2 1 7) Subjective Criteria – Can this team & concept be successful in the real world?
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