BUS101 Marketing Plan Judging Form

BUS101 Marketing Plan Judging Form - T hr8 th

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Thr 8 th  Bi-Annual BUS101 Marketing Plan Competition s08 Judge:____________ Team Name:_________________________________________ 1) 30 Second Television Commercial Name of business, contact information, product/service/ memorable, appropriate for target market Outstanding commercial Not clear what/who/why 7 6 5 4 3 2 1 2) Product – What is it? __________________________________________________ Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 3) Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 4) Placement/Distribution Strategy and justification – why Bryant or particular location chosen? Effective Explanation Ineffective Explanation 7 6 5 4 3 2 1 5) Promotional Materials – Appropriate for their identified Target audience(s)? Meets Objective Does not meet Objective 7 6 5 4 3 2 1 6) Marketing Mix Creativity – The “Wow” factor, will they stand out? Differentiation?
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This note was uploaded on 03/24/2010 for the course BUS 101 taught by Professor Hunter during the Spring '08 term at Bryant.

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BUS101 Marketing Plan Judging Form - T hr8 th

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