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Unformatted text preview: needs to be tweaked before it is fully commercialized Collecting feedback from potential buyers National brands- (wheaties, cheerios) the same product nation/ world wide Private brands- brands that do not have national appeal. (Stop n shop brands). Offer alternatives Generic brands- brands with no label Product line- group of closely related products that are treated as a unit because of similar marketing strategy Product mix- all the products offered by an organization 1) Convenience products (milk eggs tobacco newspapers) 2) Shopping products (cell phones, computers, sporting goods) 3) Specialty products ( don’t have to be expensive but you won’t take a substitute for) 4) Unsort goods (life insurance)...
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This note was uploaded on 03/24/2010 for the course BUS 101 taught by Professor Hunter during the Spring '08 term at Bryant.
- Spring '08