This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 9/10/09 Chapter 1- Mass Communication, Culture, and Media Literacy • Media help define us; they shape our realities • Communication is the transmission of a message from a source to a receiver • Communication requires the response of others • Response = feedback • Communication is a reciprocal and ongoing process with all involved parties more or less engaged in creating shared material • Interpersonal communication- communication between two or a few people • A message is first encoded- transformed into an understandable sign and symbol system (speaking, writing, printing, filming a TV program) Once message is received its then decoded- signs and symbols are interpreted • Noise- anything that interferes with successful communication • Medium- means of sending information • Mass medium- when a medium sends a message to a large # of people (radio, tv, books, magazines, newspapers, movies, computer networks, sound recorders) • Mass communication- the process of creating shared meaning between the mass media and their audiences • Inferential feedback- indirect feedback • Communication is embedded in everyday life and is the foundation of our culture • Culture- learned behavior of members of a given social group • Culture is learned. Helps categorize and classify our experience • Culture provides information that helps us make meaningful distinctions about right and wrong, good and bad, ect. • Dominant culture /mainstream culture- the one that seems to hold sway with the majority of people • In the US, we pride ourselves on pluralism and diversity on the richness of culture and heritages represented within our borders • We move from one bounded culture to the next • Communication turns culture differentiation into division and culture can divide or unite us • We internalize cultural norms and values through communication with people in our culture • Mass communication has become a primary forum for the debate about our culture • Many Americans are dissatisfied with media industries and content provided • “we criticize yet we consume” • Technological determinism- machines and their development drive economic and cultural change • Technology changes the basic elements of communication. It does not relieve us of our obligation to use mass communication responsibly and wisely • Money alters communication by shifting the balance of power. Audiences become products, not consumers • Media literacy- the ability to effectively and efficiently understand and use any form of mediated communication • Oral culture: The meaning in language is specific, knowledge must be passed orally, memory is crucial, myth and history are intertwined •...
View Full Document
This note was uploaded on 03/24/2010 for the course COM 272 taught by Professor Lyons during the Fall '09 term at Bryant.
- Fall '09