2_96sample_ratio

2_96sample_ratio - 2.96 - Management in Engineering, Fall...

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Ratio Analysis of Barnes and Noble (BKS) and Amazon (AMZN) Sample Presentation *Your actual presentation should present more ratios/ conclusions/ hypothetical situations 2.96 - Management in Engineering, Fall 2004 Massachusetts Institute of Technology Department of Mechanical Engineering Instructors: Professor Jung-Hoon Chun and Professor Alexander d'Arbeloff
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Started in 1873, went online in 1997 online store in July 1995 millions of books, CDs, DVDs, videos, toys, tools, electronics, home furnishings, apparel, health and beauty goods, prescription drugs, and services including film processing. #1 US bookseller, #1 US video game retailer The selection at each Barnes & Noble store is tailored to the interests of the local community it serves. World-wide service * Information source: Hoover’s online Company logo(s) removed due to copyright considerations. Company logo(s) removed due to copyright considerations.
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Strategy- to increase share of the consumer book market, as well as to increase the size
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2_96sample_ratio - 2.96 - Management in Engineering, Fall...

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