Doc1 - 6.checkandcite: Major League Baseball Properties...

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6. check and cite: Major League Baseball Properties (MLBP), established in 1984, controls the marketing and licensing of all league-wide and teams trademarks. In order to bind all teams to a contract, three-quarters of the teams must agree to the terms of a particular licensing agreement. [check] Individual teams retain some exclusive control of their trademarks within a certain radius of their home stadiums. [check] All domestic promotional and retail licensing income is shared among the teams in equal amounts, regardless of the actual income generated from a single team. MLBP obtains a percentage of fees based on their gross income. [check] (1) MLBP was established in 1966 instead of 1984 The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors.” Source: http://mlb.mlb.com/news/press_releases/press_release.jsp? 7. check and confirm: The royalty revenue derived from licensed merchandise is placed in a Major League Baseball general fund, but the individual teams can increase their revenue by selling game souvenirs, such as bats and
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This note was uploaded on 03/24/2010 for the course ACCOUNTING ACC202 taught by Professor Idon'tremember during the Spring '10 term at École Normale Supérieure.

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Doc1 - 6.checkandcite: Major League Baseball Properties...

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