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TurskeyM_M2_A4 - the needs and wants of the company’s...

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Ford Motor Company (Ford) was established in 1903 by Henry Ford and is one of the leading automotive manufacturers in the world. Ford is a global industry leader based in Dearborn, Michigan, who manufactures and distributes automobiles in 200 markets across six continents, operates with more than 280,000 employees and maintains 100 plants worldwide. Aside from Ford, the company’s automotive brands include Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. Ford primarily operates in the US and Europe, but also in South America, Asia Pacific and Africa (Mazda) markets. Ford’s 2010 fiscal year resulted in a net income of 2.7 billion or $0.86 a share (Ford.com, 2010). This is a $17.5 billion improvement from a year ago. Ford, after a difficult year in 2008, stands at a pivotal crossroads and in the face of global competition took dramatic steps to restructure the company’s image. Ford’s goal is to build more products that satisfy
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Unformatted text preview: the needs and wants of the company’s customers. Thus, Ford’s restructuring consisted of reducing operating costs by changing vehicle line-up, accelerating product development and eliminating manufacturing complexity. Ford is transforming the company to stay abreast in a highly customer driven competitive 21st century global market. Ford (F)is traded on the NYSE (New York Stock Exchange). Fords stock closed on March 16, 2010 at $13.47 a share. This is great news for share holders that bought stock for $2.11 a share less than one year ago. (YahooFinace.com 2010) For a full year Ford as reported earnings in the positive, achieved positive automotive operating-related cash outflow was $300 million, a $19.2 billion improvement over 2008....
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