Turskey_Module_7_assgn_1 - Understanding Organizational...

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Understanding Organizational Alliances 1 Running head: Understanding Organizational Alliances Understanding Organizational Alliances Michael Turskey Argosy University February 23, 2010 B6023 Strategic and Operational Planning Dr. Vicky Black
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Understanding Organizational Alliances 2 What makes some alliances work so well over time while others flounder or, perhaps worse, end in a flurry of bitter recriminations? It is not only that joint ventures and alliances are so much more popular across a broad spectrum of industries, company sizes and nationalities, due to growing technological complexity, increasing globalization and demands of a networked, fast-paced economy, but also the glaring differences one observes in their performance. Some alliances, such as GE and Snecma’s joint venture to manufacture jet engines for commercial aircraft, or Fuji-Xerox’s in photocopying equipment, have endured market and competitive changes, a number or economic cycles, and inter-partner conflicts for three decades or more. Other less formal alliances, such as Microsoft and Intel’s efforts to promote the Wintel world in
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This note was uploaded on 03/25/2010 for the course BUS 210 taught by Professor Scottrought during the Spring '08 term at University of Phoenix.

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Turskey_Module_7_assgn_1 - Understanding Organizational...

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