FSH210a - FSH 210: Academy of Art University J. Crew Pushes...

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Unformatted text preview: FSH 210: Academy of Art University J. Crew Pushes Accessories to the Front Sharon Edelson This article basically states that J Crew has expanded their collections to accessories n the near future they plan on reaching out to the handbag department Although as stated in the article the value in the dollar has decreased therefore it is getting harder to Fgure out prices for their new handbags that they plan to have in soon At the same time J Crew doesn t want lose their customers trust with how expensive the new line will be Although J Crew is an elite brand that is more expensive than for example GAP they know they are going to have to raise their prices Also with their Fne jewelry line the prices haven t been a problem Their customers have still wanted to come back no matter the price They are also introducing new higher end products which comes with the higher end price as well They had a sequin jacket that sold out within 2 days being sold at $3000 Overall think it s a good idea for J Crew to expand their name into handbags and accessories This is a proFtable move for J Crew Due to the costing...
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This note was uploaded on 03/26/2010 for the course FSH 210 taught by Professor Padgham during the Fall '08 term at Academy of Art University.

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