Brainstorming notes - Brainstorming for interface design...

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Brainstorming for interface design Brainstorming Technique •Definition: Brainstorming is a group creative technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn, an advertising executive and one of the founders of BBDO, in a book called Applied Imagination. Osborn proposed that groups could double their creative output by using the method of brainstorming. Brainstorming Technique STEP 1 Focus on quantity : This rule is a means of enhancing divergent production, aiming to facilitate problem solving through the maxim, quantity breeds quality. Brainstorming Technique STEP 2 No criticism : It is often emphasized that in group brainstorming, criticism should be put on hold. Instead of immediately stating what might be wrong with an idea, the participants focus on extending or adding to it, reserving criticism for a later 'critical stage' of the process. Brainstorming Technique
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This note was uploaded on 03/26/2010 for the course CGT 256 taught by Professor None during the Spring '10 term at Purdue University-West Lafayette.

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Brainstorming notes - Brainstorming for interface design...

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