International Interfaces:
Challenges of a New Market
CGT 256
These numbers are growing:
•
The global Internet population grew by 4%
in 11 major Internet markets
during
2002, most notably in Spain, which registered a 22% increase to 17 million users.
English as a World Language?
•World-wide: 3x as many native Chinese speakers
as native speakers of English
•Those who use English on the Internet are second-language
or foreign-
language
speakers
•Approx. 80%
of information on the Internet is in English
•However, other languages are growing
Language use in the U.S./Canada:
Many of the people who access the Internet outside the English language live in
the U.S./Canada (when they access it from home).
Figures for Americans who spoke other languages at home besides English
(2000 U.S. Census figures):
Why is this important to know?
Globalization:
Interdependence
of countries on a worldwide level through the increasing
volume of cross-border transactions
in goods and services and through the
widespread diffusion of technology
Culture
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- Spring '10
- None
- Lingua franca
-
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