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Unformatted text preview: Religious entrepreneurship-If you can’t beat ‘em, join ‘em-secular services(coffee shops, gyms)-Appeal to young generation-Bigger is better- Megachurch : Conservative Protestant Church with at least 2,000 attendees per week-Speed pleases- Offer quick services, convenient locations-“Sexy” sells-Bible is “too big and freaky looking”-Biblezines mesh theology with youth culture-Positive or negative aspects? Critiques-Religion = sacred-Business = profane (ordinary)-Marketing “theology lite” Religion and social distance-social distance scales-measure degree of closeness with members of diverse groups-show strength of prejudice Religion and social distance (2003) Which group disagrees with your vision of American society?-Atheists-Muslims-Conservative Christians-Jews Would you disapprove if your child wanted to marry a/an…? Atheist Muslim Jew Conservative Christian Religion of presidents...
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- Spring '10
- Sociology, conservative Protestant church, empathetic understanding -Protestantism