INB-301-3.docx - Topic An export plan of Aarong Course International Business Course ID INB 301 Faculty Mr Hasan Md Mahmood Ul Haque Submitted by

INB-301-3.docx - Topic An export plan of Aarong Course...

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Topic: An export plan of Aarong Course: International Business Course ID: INB 301 Faculty: Mr. Hasan Md. Mahmood Ul Haque Submitted by: Tanzila Akter ID:1722101 Section: 1 Autumn 2018 Date of Report Submission: 27 th November,2018 Semester: Fall- 17
EXPORT PLAN, COUNTRY EVALUATION AND ASSESSMENT OF This document contains the export plan of Aarong that our group developed through the process of country evaluation and assessment by carefully researching related topics on market entry strategies, international law, financial analysis, risk management, external assistance and implementation schedules. 2 | P a g e
Letter of Transmittal To: Mr. Hasan Md. Mahmood Ul Haque , Lecturer, INB301 Independent University, Bangladesh. Bashundhara R/A, Dhaka 1212 Dhaka, Bangladesh Date: 27 th November, 2018. Subject: An export business plan of Aarong Dear Sir, I would like to thank you for giving me the opportunity to work and develop a report based on an export business plan. By making this report, I have not only gathered knowledge but also gained experience on working as an individual and developed my potential skills. Please feel free to contact me for any inquiries regarding my report. I will be glad to provide you with any clarification regarding the project. Thank you. Yours sincerely, Tanzila Akter i
ACKNOWLEDGEMENT I would like to take this opportunity to thank my course instructor Mr.Hasan Md.Mahmood Ul Haque sir for his guidance and support that made the completion of this report possible. This course has been a fulfilling experience in terms of gaining knowledge about the basics International Business. Some of the things I learnt in this course have been reflected upon and included in this report. I hope to make the best use of the knowledge and insight I gained in this class, in the future and in my career ahead. Thank you. ii
Contents Executive Summary ......................................................................................................................... 1 Introduction ...................................................................................................................................... 2 Why Aarong should export .......................................................................................................... 3 Export Policy Commitment Statement ............................................................................................ 4 Company Description ...................................................................................................................... 5 History ......................................................................................................................................... 5 Goals and objectives .................................................................................................................... 6 Core Competencies ...................................................................................................................... 6 Product and Service Description ..................................................................................................... 7 Products ....................................................................................................................................... 7 Export Opportunity ...................................................................................................................... 8 Growth potential .......................................................................................................................... 8 Product strategy: .......................................................................................................................... 8 Foreign Marketplace Analysis ....................................................................................................... 10 Rationale for exporting: ............................................................................................................. 10 Rationale for targeted foreign market: ....................................................................................... 10 Country Profiles: ........................................................................................................................ 11 Competitor Analysis .................................................................................................................. 14 Country Comparison .................................................................................................................. 15 Risk-Opportunity Matrix ........................................................................................................... 16 Cultural Development Plan: .......................................................................................................... 17 Market Entry Strategies ................................................................................................................. 18 E-commerce options .................................................................................................................. 18 Target Customer Profile ............................................................................................................. 18 Pricing Strategy ......................................................................................................................... 19 Logistics and Transportation ...................................................................................................... 19 Operational System with Distributors ....................................................................................... 20 Language consideration ............................................................................................................. 20 Product liability consideration ................................................................................................... 20 iii
Intellectual Property Protection ................................................................................................. 20 Sales agent or distributing agreement ........................................................................................ 20 International Law For Exporting ................................................................................................... 21 Risk Management .......................................................................................................................... 24 Political Risk .............................................................................................................................. 24 Legal System ............................................................................................................................. 24 Threats of New Entry ................................................................................................................. 24 Substitutes .................................................................................................................................. 24 Bargaining Power ...................................................................................................................... 25 RISKS OF OUR EXPORT COUNTRIES: ................................................................................ 25 External Assistance & Regulation: ................................................................................................ 26 Implementation Schedule .............................................................................................................. 26 iv
Executive Summary Aarong is one of the retail chains in Bangladesh operating under BRAC, a non-profit NGO. The organization was established in 1978. Aarong operates production units in rural and semi-urban

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