INB-301-3 - Section 02 Summer 2017 INB 301 ASSIGNMENT TO BE SUBMITTED TO MR HASAN MD MAHMOOD UL HAQUE DONE BY ANIKA TAHSIN AHMED SHARIF RAIYAN HAQ

INB-301-3 - Section 02 Summer 2017 INB 301 ASSIGNMENT TO BE...

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Section 02 Summer 2017 INB 301 ASSIGNMENT TO BE SUBMITTED TO: MR. HASAN MD. MAHMOOD UL HAQUE DONE BY ANIKA TAHSIN AHMED SHARIF RAIYAN HAQ RENITA AFREEN RAHEE SAMIHA TABASSUM SHAHRIAR ZAWAD HOSSAIN SYED MUSTAFA TANVEER HASAN
EXPORT PLAN, COUNTRY EVALUATION AND ASSESSMENT OF This document contains the export plan of Aarong that our group developed through the process of country evaluation and assessment by carefully researching related topics on market entry strategies, international law, financial analysis, risk management, external assistance and implementation schedules.
ACKNOWLEDGEMENT We would like to take this opportunity to thank our course instructor Mr.Hasan Md.Mahmood Ul Haque sir for his guidance and support that made the completion of this report possible. This course has been a fulfilling experience in terms of gaining knowledge about the basics International Business. Some of the things we learnt in this course have been reflected upon and included in this report. We hope to make the best use of the knowledge and insight we gained in this class, in the future and in our careers ahead. Thank you. i
Contents Executive Summary ......................................................................................................................... 1 Introduction ...................................................................................................................................... 2 Why Aarong should export .......................................................................................................... 3 Export Policy Commitment Statement ............................................................................................ 4 Company Description ...................................................................................................................... 5 History ......................................................................................................................................... 5 Goals and objectives .................................................................................................................... 6 Core Competencies ...................................................................................................................... 6 Product and Service Description ..................................................................................................... 7 Products ....................................................................................................................................... 7 Export Opportunity ...................................................................................................................... 8 Growth potential .......................................................................................................................... 8 Product strategy: .......................................................................................................................... 8 Foreign Marketplace Analysis ....................................................................................................... 10 Rationale for exporting: ............................................................................................................. 10 Rationale for targeted foreign market: ....................................................................................... 10 Country Profiles: ........................................................................................................................ 11 Competitor Analysis .................................................................................................................. 14 Country Comparison .................................................................................................................. 15 Risk-Opportunity Matrix ........................................................................................................... 16 Cultural Development Plan: .......................................................................................................... 17 Market Entry Strategies ................................................................................................................. 18 E-commerce options .................................................................................................................. 18 Target Customer Profile ............................................................................................................. 18 Pricing Strategy ......................................................................................................................... 19 Logistics and Transportation ...................................................................................................... 19 Operational System with Distributors ....................................................................................... 20 Language consideration ............................................................................................................. 20 Product liability consideration ................................................................................................... 20 ii
Intellectual Property Protection ................................................................................................. 20 Sales agent or distributing agreement ........................................................................................ 20 International Law For Exporting ................................................................................................... 21 Financial Analysis .......................................................................................................................... 22 Cost of Goods Sold .................................................................................................................... 22 Income Statement ...................................................................................................................... 22 Sales Forecast ............................................................................................................................ 23 Cash Flow Statement ................................................................................................................. 23 Risk Management .......................................................................................................................... 24 Political Risk .............................................................................................................................. 24 Legal System ............................................................................................................................. 24 Threats of New Entry ................................................................................................................. 24 Substitutes .................................................................................................................................. 24 Bargaining Power ...................................................................................................................... 25 RISKS OF OUR EXPORT COUNTRIES: ................................................................................ 25 External Assistance & Regulation: ................................................................................................ 26 Implementation Schedule .............................................................................................................. 26 iii
Executive Summary Aarong is one of the retail chains in Bangladesh operating under BRAC, a non-profit NGO. The organization was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets. A large part of Aarong’s revenue comes from its exports. According Aarong’s business descriptions and export statements online, they export a large number of handicrafts products to over 15 countries; the most prominent of these being USA, UK, Australia, and New Zealand. In this report we have looked into the types of handicraft products that Aarong export, analyzed the

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