Kodak - Kodaks Competitor Profile There are few major...

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Kodak’s Competitor Profile There are few major competitors in direct competition with Eastman Kodak. Kodak’s main competitor in the traditional film market is a company by the name of FujiFilm. In the digital film industry, Kodak faces very tough competition. In this industry, they have to face the likes of electronic giants such as Canon and Sony. Kodak broadened their product line by entering the printer industry where it also faces some major competition with the likes of Hewlett-Packard and Lexmark International controlling the market. Also, Kodak has entered the online photo sharing market with a website by the name of The Kodak Gallery where it competes with Photobucket and Shutterfly. The competition with nearly every company listed previously is very strong. Kodak and FujiFilm go head to head as basically the only major contributors in the traditional film market. Even though Kodak is trying to shy away from the traditional film market to get an edge in the more attractive digital camera market, they still have a strong standing in the traditional film industry due to their effective marketing and brand recognition. In the digital imaging market, they have a weaker hold on the market due to the presence of powerhouses Sony and Canon. Even though Kodak was the first to produce the digital camera, they have fallen behind Sony and Canon in sales, profit margin, and efficiency. Kodak is a very new company in the printer industry. They have, however, proved to be serious about establishing themselves for a long time in this market with the introduction of three all-in-one printer models. As for the online photo sharing market, Kodak has a leg up on its competition. They have acquired a recent partnership with Martha Stewart to design and sell photo products in her name. Also, The Kodak Gallery has partnered with Apple, Microsoft, and Amazon.com to increase their market share in
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Kodak - Kodaks Competitor Profile There are few major...

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