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Unformatted text preview: tried Panera in the past, 57 percent had returned to Panera to try it again. This shows that Panera needs to obtain more consumers to try Panera, which would lead to those consumers coming back over time. There was also information obtained stating that of the people who dined at Panera Bread did so at a certain time of day. This shows that they need to get customers to boost the trial of Panera throughout different times of the day. Most notably dinner time, which is the most passed upon meal at the Panera Bread locations. 3....
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- Spring '10